I wish I'd known ...

Ten things I wish I had known when I started my business

When you start a business you have a million dreams and a can do attitude. 

Set backs are just that, and stamina and determination can defy bullshit and commercial fear.  

I do wish though, that I had had a small insight into what really matters when you’re leading a business.

So after thirty five years, here is a slightly tongue in cheek look at the top ten things I know now about business leadership that I wish I’d known then.