A sounding board for the decisions only you can make.
BobBot is a business coaching chatbot built for Founders, MDs and CEOs running a 50–500 person business. Think through a real challenge and leave with clear next steps.
Try BobBotWhat BobBot is
You're the one everyone else brings their problems to. But when it's your call, who do you ask? Sometimes it's 11pm, and you crave clarity. Now you have a thinking partner 24x7, drawing on 45 years of running businesses, coaching leaders and writing about what works.
BobBot is not generic AI. It delivers a structured coaching and mentoring conversation: it asks first, then advises selectively using insights from real experience. You leave with more clarity, more competence and the confidence to act.
What a session gives you
Talk it through properly
BobBot listens and asks the questions that move your thinking on, not a canned script.
Get clarity, not homework
Leave knowing what to do and why, with the confidence to actually do it.
Walk away with 3–5 next steps
Clear actions you agreed yourself, not vague advice you'll forget by Friday.
What are you thinking about?
This is the kind of conversation BobBot starts. Choose a challenge, answer one question, and then continue in the full bot if it helps.
What would you like to think through today?
Who BobBot is for
BobBot is aimed at accidental business leaders running an operationally adolescent business: past the startup scramble but not yet mature and systemised. It is for people responsible for revenues, profit, cash, people and products, who may appear more confident than they sometimes feel and want what works fast, not complex theory.
Why a bot, not a diary full of coaching sessions?
BobBot is available 24/7, with no diary clash or waiting for the next session. It is private to you and Bob, consistently non-judgemental and infinitely patient. Return to the same question as many times as you need, without status anxiety or the pressure of a human audience.
Pricing during and after the pilot
Your whole first day is free, with as many sessions as you like and no card needed. During the pilot, you can keep going by recommending one fellow business leader who would benefit or by leaving a short testimonial. Prefer to do neither? £10 + VAT covers a full month.
Those ongoing prices apply once the pilot period ends. Platinum includes up to four 20-minute online one-to-ones with Bob each year.
Questions people ask before they start
BobBot is built directly from Bob's own coaching method, questioning style and 45 years of business experience. It is not Bob himself, and it will not pretend to be, but it is as close as software gets.
Your sessions are private to you and Bob. Key elements are saved so BobBot can learn about you and avoid going over old ground. You can delete your data, or your whole account, at any time.
Your first day is completely free, with as many sessions as you like. During the pilot, you can continue by recommending a fellow business leader or leaving a short testimonial; alternatively, £10 + VAT covers a full month. Once the pilot ends, monthly pricing is £49 + VAT, annual pricing is £490 + VAT, and Platinum is £990 + VAT per year.
BobBot is built to coach: it asks first and advises second, follows Bob's actual coaching method, and draws on Bob's own articles, newsletters, books and talks. When it points you to something, it is a real piece Bob wrote, never an invented source.
Around 20 minutes for a focused conversation on one real challenge.
Ready to think something through?
Your first day is free — as many sessions as you like. No card needed.
Try BobBot